Our Philosophy
If you'd like to hop on the phone, sit down in person, or drop us an email we can communicate to you the technical and strategic pillars that dynamIt stands on. They are well-thought-out and we've worked hard to distill them.
However, the ideas that we approach web with can and should be conveyed in a more concise and understandable manner:
Approachable
In an industry that is sometimes over-technical, often-times over-complicated and, in our opinion, lacking in consistent and effective contributions, we believe in being approachable about web. Sure, walk into our offices and you'll hear about database schema, php scripts and transcoding, but those things are what we use to execute and implement your product. We approach web from a “what needs to happen” standpoint. Here comes cliché... but: “What are the goals?”, “Who is the audience?” ,“Tell me in 10 words what this needs to do”. Great (successful) web these days achieves powerful functions, tasks and conversions via simple, intuitive, enjoyable interface and experience. Our knowledge and attention to detail will be evident in everything we do, but we are convinced that a conversational approach to your project, no matter how big or small, will produce a better product. We pride ourselves on being transparent, honest, and relationship driven. dynamIt won't bullshit you to make the sale. We are the firm that you can grab a beer with. And, as much as it pains us, we sometimes sacrifice perfect grammar for a more approachable phraseology.
Intelligent
The first thing that comes to mind when defining intelligent web is 'appropriate'. While we are approachable and convesational, we don't pretend that web doesn't hold more than a few complexities and challenges. However, things where we play are quite often made too difficult. Intelligent web is appropriate for the situation. We pride ourselves in our analysis from multiple perspectives (business, technology, mathematics, music, design and physics) and subsequently, candid communication of what we feel is an appropriate solution for our clients. Intelligence in web is being proper. There are standards in our industry and while cutting corners may reduce costs and perhaps shorten development time, it always detracts from quality and ultimately hurts the product. Intelligent web understands that proper execution in strategy, design and programming means usability, maintainability and sustainability. Finally, intelligent web means anticipation. Whether the solution is an informational website or a highly interactive application, anticipating user-experience facilitates connection with your visitors and empowerment as they interact with you seamlessly, almost as if you were there.
Efficient
Efficient is often construed as: cheap, barebones, stingy and maybe not as much as you were hoping for, but enough. Efficient web does not follow in any of these lines of thinking. Efficiency is most obvious in our programming as we optimize code to the fullest and use the best programming logic, but also keep code well documented and modular (as is our practice) to ensure easy and fluid buildout and modifcation in the future. Design can be efficient without lacking. Use of graphics and icons where text was assumed, represetative design and technique are all part of efficient aesthetic. To bring everything together we have established efficiency in our business practices. dynamIt front-loads with planning and is adament about client response/interaction throughout inception, design, development and testing. We take the initiative and consider it our responsibility to drive the project to completion quickly, but with QA in mind. Isn't that efficient? Lean but Effective.
